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 Post subject: AM logotype revisions
PostPosted: March 24th, 2011, 7:35 pm 
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Joined: August 16th, 2010, 8:18 pm
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1) I just want to say right now that the very first logotype predates TRON Legacy hype, OK. While I still feel the need to apologize to Daft Punk somehow, it was a start that followed closely on the first real game concept (below). This type treatment was also quite a bit less flexible--a good logo should be able to handle black-on-white-background as well as white-on-black, or color treatments well.
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Since the game was all BLAME! + Another World, a cold blue, almost ethereal feel seemed right. But I really don't think the game is going to look anything like this, so the logo didn't stay this way for long either.
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2) This one was a bit too far in the other direction. The title did feel fairly literary to me, but to look at this type treatment you'd think that you were about to play a self-serious IF. Or maybe just a straight up literary novel about ennui and the erosion of the American middle class. The leading between the two words in the title also bothered me, I couldn't quite suss it out so that the distance was comfortable.
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3) Some time later I took another crack at it and arrived at the current logotype. Later dial in the kerning (see below), but this version gets across most of what I wanted. A boldness, a sense of adventure, and it looks good in various color/background treatments.
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Including this color version which I still quite like and may yet incorporate more steadily into material:
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There were a few small things left to do. The visual offsetting between some of the letters on the different lines annoyed me--so when in doubt, kern off of a grid. The revised type treatment puts the center of the logo exactly between the M in Animal and the middle M in Memory, and I think does a better job of continuing the diagonal/triangular suggestions from the top line to the bottom line.

Not to mention this treatment is also robust enough to look pretty good with both words on a single line, instead of two. May not be needed, but helpful to have these kinds of things if you find yourself needing them unexpectedly later.
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 Post subject: Re: AM logotype revisions
PostPosted: March 24th, 2011, 7:58 pm 
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Joined: March 2nd, 2011, 2:12 am
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I always perceived "animal" to be more of a warm word associated with the lower end of the spectrum, while "memory" is definitely (for me) a colder word. I think that makes an interesting contrast. (and "animal" is a slightly tinny word, where "memory" is nice and woody, which adds to the contrast.)

It's all very evocative.


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 Post subject: Re: AM logotype revisions
PostPosted: March 28th, 2011, 8:00 pm 
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That's some nice text, but I have to question why you're giving thought to stuff like this before any sort of working prototype. I guess that's why I'm not an artist.


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 Post subject: Re: AM logotype revisions
PostPosted: April 2nd, 2011, 7:47 am 
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Lunaphile wrote:
That's some nice text, but I have to question why you're giving thought to stuff like this before any sort of working prototype. I guess that's why I'm not an artist.


Because I preferred to start by leveraging the stuff I have years of experience in rather than the stuff I don't (code). My code is going to be shit for a while, but relative to the effort it takes to turn out shitty code I can cook up with some good art-related assets.

Yes it's good to start with the prototype first in the traditional way, and I have--at least on paper. But for releasing material to the public, it's obvious the advantage that a nicely put together/presented project has over a project that isn't. I'm a professional developer but I can't put together anything like professional code just yet--so when I get to hunting around for a little assistance on my project and all I have is Baby's First Prototype to stake my claim, what's to distinguish me from every other amateur coder with UDK?

It's the paradox of the independent/mod group sphere. Everyone wants to help out with a project that's already seems really successful, already going places. Far fewer people are inclined to work on a game or mod that desperately needs the help.


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 Post subject: Re: AM logotype revisions
PostPosted: April 29th, 2015, 1:08 am 
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Joined: April 29th, 2015, 1:07 am
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Feel that the content is not very useful to my readers.


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 Post subject: Re: AM logotype revisions
PostPosted: July 27th, 2015, 1:21 am 
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Joined: July 27th, 2015, 1:19 am
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If you thought there was a problem to solve, however.


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 Post subject: Re: AM logotype revisions
PostPosted: June 6th, 2016, 12:37 am 
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Joined: November 2nd, 2015, 4:23 am
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Very nice, it makes me understand more.
g club casino


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 Post subject: Re: AM logotype revisions
PostPosted: August 21st, 2016, 11:16 pm 
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Joined: August 21st, 2016, 10:54 pm
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You made me understand many stories up.


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 Post subject: Re: AM logotype revisions
PostPosted: August 23rd, 2016, 6:16 am 
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Joined: September 14th, 2011, 5:10 pm
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Sooo, any of you robots got any Uggs?


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